Does Your Tattoo Business Have The X Factor?

One of the things the judges talk a lot about is this idea that an artist has their own laneway. What they mean by that is that the artist has to be different to anyone else out there. They have to stand out, be different and not be someone doing exactly the same thing as everyone else.  So ask yourself the question – “Does your tattoo business have the X factor?”

Does Your Tattoo Business Have The X Factor

Sure, there are certain things your business must have such as licences and registrations. But your prospective customers are shopping around and comparing tattoo studios. If you want to know what questions are on their priority list – just read our article on “How to Choose a tattoo artist”!    

The question is, how do you find your own laneway?  Find what makes you different.   Ask yourself the question: why would I choose my tattoo service or want to come to my tattoo studio over my competitors?

The answer can’t be: “I offer great designs” or “I’ve been around for 10 years”. You’ve got to actually prove what it is that makes you different.  In other words what is unique about you and your business?  You may have heard this referred to as being your Unique Sales Proposition or USP.

Your USP can be the single factor or aspect of your business you present to prospect customer as being the reason that your product, skill or service is different from and better than that of your competition.

Pinpointing your USP may require a bit of soul-searching and creativity.  You can start by considering you’re: product characteristics, price structure, placement strategy (location and distribution) or promotional strategy – these terms describe what marketer’s refer to as the “four P’s” of marketing. Here are some quick ways to help you uncover your USP.

  1. Put yourself in your customer’s shoes. It is your customer’s needs, not your own, that you must satisfy.
  2. What motivates your customers’ behavior and buying decisions?  Remembering that people buy based on their desires (for beautifully designed custom tattoos that their friends will envy), not on their needs.
  3. Ask your customers the real reasons why they chose you over your competitor’s. If you are just starting out then “mistry shop” your competitors and see if you can uncover their USP.

Now ask yourself what features of your business jump out at you as something that sets you apart? What can you promote that will make customers want to choose you over your competitor? How can you position your business to highlight your USP?

Developing your USP is the key to your business getting an overwhelming advantage over your competition. When you learn the strategies and techniques to develop you own USP you will not only “win” more customers, but catapult your tattoo business and your reputation as a skilled artist to the top of your industry.

Learning ways to find out exactly how to develop your USP and knowing the answer to the question: “Does your business have the X factor” are just some of the marketing techniques you can apply to your tattoo business.  This a sample of the practical business information contained in the full version of our e-book “Inking it: Everything You Need To Profit From Your Tattoo Business.” It is a step-by-step e-book that will guide you through every step of what it takes to operate a successful tattooing business.

You can download a copy from our shop at:

or our website:


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